Best Results Dental Marketing is an important tool to have in your arsenal. It helps you establish credibility with potential patients, showcase your expertise in a specialized field, and increase online visibility. Most importantly, a successful dental marketing strategy requires a clear understanding of the results you want to see.

Unfortunately, most dentists play whack-a-mole with the latest marketing schemes that pop up at their local dental conferences, often without understanding WHY they work or not. They don’t know WHAT they’re doing or HOW they’re doing it, but they just assume “well, if it worked for my colleague at the other end of the table, it’ll probably work for me too.”

The good news is that there are plenty of effective marketing tactics that can make an impact on your dental practice. Here are just a few:

Before and after photos

Show potential patients what their dream smile could look like with before and after pictures, either on social media or on your website. This will help them envision what they can accomplish with your restorative and cosmetic services and make it easier for them to choose you as their dentist.

A strong dentist SEO strategy will help your website rank higher in search engine results, resulting in more website traffic and potential new patients. Ensure your website is mobile-friendly and incorporates local SEO keywords in the content of your site to boost your ranking.