Ad-Driven YouTube Views are a powerful tool that can help you reach the people you care about with the content they want to see. On YouTube, the second largest search engine in the world, videos drive billions of views and create a massive audience that’s eager to learn how-tos, watch entertaining clips, and get honest reviews about products they’re considering purchasing.
Optimize YouTube Watch Time
Views reveal how many times people have seen your ad, including those who watched the entire ad and those who only viewed the thumbnail. They’re counted in your account under the “Views” drop-down menu on the All Campaigns page.
The number of views may vary depending on the ad format, content, length, placement, and audience targeting. In general, a good view rate is around 15% or higher.
When it comes to TrueView in-stream ads, the number of views is important because it determines how much you’ll pay per ad based on your maximum bid per video view (CPV). A low ad response rate may indicate that your creative or message isn’t connecting with people and could lead you to rethink your creative or messaging strategies.
YouTube also takes a few things into consideration to ensure that views aren’t artificially inflated. For example, a viewer can replay a video ad multiple times, but the views are only counted if there’s a reasonable gap in time between each viewing. This prevents viewers from incessantly replaying their ads in order to artificially boost view counts.